News & Press Release Help
This web site explains what a news / press release is, and how to benefit by submitting news and press releases to our service. We have created these guidelines to help you understanding what a news / press release is about.
News / Press Release Definition
A news release or press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Commercial newswire services such as PressZoom are also used to distribute news releases.
A news release is different from a news article. A news article is a compilation of facts developed by journalists published in the news media, whereas a news release is designed to be sent to journalists in order to encourage them to develop articles on the subject. A news release is generally biased towards the objectives of the author.
The use of news releases is common in the field of public relations, the aim of which is to attract favorable media attention to the PR firm's client, and publicity, the aim of which is to attract favorable media attention for products marketed by the client.
Writing A News Release
There is a fine line between news releases / press releases and spam. That said you should always make sure to follow basic release guidelines. If you ignore important guidelines, a news release can hurt your business / organization more than it does good.
+ Make sure whatever it is you are announcing is indeed newsworthy.
+ Cover all W questions (who, where, when, why) within your release
+ Send your news release well ahead of time (at least 48 hours - 2 weeks for announced events)
+ Make it clear where the release begins and ends
+ Spell Check your release before submitting it
+ Do not use HTML / CAPS (This can result in less exposure)
+ Do not overuse links (people will find your site within your contact details)
+ Do not explain domain names - Ex: Domain.com [www.domain.com]*
+ Use "MORE" at the end of pages if there are more pages
+ Use -30- or # # # at the end of the release
* Repeating your domain name makes your press release look like spam. We recommend to use the Domain.com format while linking to your domain within your contact details. This will make your release look more professional.
News releases are typically written in an inverted pyramid style with the most news-worthy points (the "hook") at the beginning and then gradually more detailed information is added. This is because many media companies are inundated with press releases and they frequently don't read beyond the 3rd or 4th sentence.
A successful release is one that is able to develop interest in the first couple of sentences so that the reader will continue reading the details and decide to use the material.
A news release should always contain full contact details(your name, address, web site and phone number). The first paragraph almost always contains the crux of the announcement, and is almost always followed by a direct quote from an executive of the company commenting further on the annoucement.