Release Date: 2006-11-13
Original Link: http://presszoom.com/story_121211.html
Source: Bharat Book Bureau
According to the report on "Sponsorship in the Drinks Industry", Sponsorship as a marketing tool has changed dramatically in recent years as companies have realized that associations with prominent events could lend visibility and credibility to their respective brands.
(PressZoom.com) - Mumbai, 13th November, 2006 : The November edition of the briefing on "Sponsorship in the Drinks Industry" by Bharat Book Bureau mainly covers how the drinks sponsorship has risen in recent years as a marketing medium.
Sponsorship as a marketing tool has changed dramatically in recent years as companies have realized that associations with prominent events could lend visibility and credibility to their respective brands.
It plays a major role in today's world as we can see the brand logos on the overalls of the driver in a car racing championship, a football or a cricket match etc. Sponsorship's add to a company's brand value and are complementary and useful to the marketing mix.
The November issue also discusses the corporate social responsibility issues which have intensified in the recent years. It also includes the case studies of the current drinks sponsorships undertaken by the major spirits, beer and wine brands like Diageo, Foster's Group, SABMiller, Remy Cointreau, Brown-Forman etc.
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http://www.bharatbook.com/businessreports/Sponsorship-Marketing-Medium-Drinks-Industry.htm
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