Members are actually vetted based on numerous standards, like job, generation as well as the excellent the pictures these people upload. a€?People must placed some attempt into the shape a€” a selfie ahead of the echo is not necessarily the proper visualize,a€? according to him.
In addition, he decreases to mention the organizationa€™s revenue or profits numbers, but says it is lucrative, employs around 20 staff members and also 1.3m approved users globally. The users, whom tend to be outdated 25-45 (a standard period are 31), posses included specialist footballers, games of Thrones celebrities, BBC managers, popular beverage shakers and a€?a countless financing peoplea€?, reported by Vermeulen.