Online dating sites apps as an advertising network: a generational means

Online dating sites apps as an advertising network: a generational means

Abstract

Intent

This study is designed to comprehend if internet romance app is recognized as an appropriate station to carry out marketing strategies and comprehend the differences when considering ages X, Y and Z for this sort of recognition.

Design/methodology/approach

All in all, 411 Tinder people’ responses comprise acquired and reviewed making use of article exploration to calculate the belief achieve for each responses, and a Kruskal–Wallis henry sample to verify if uncover statistical differences when considering each generation.